Monday, 8 December 2014
Monday, 1 December 2014
Wednesday, 26 November 2014
Uses and
gratifications
This theory suggests people use media texts for various
reasons which are:
Diversion
To escape from everyday life
Personal identity
To create they’re own identities from characters in media
texts
Personal relationships
Use media texts for emotion and other social
values/interaction
Surveillance
To gain information or knowledge
Entertainment
As a means of relaxation, enjoyment and emotional
release
Friday, 7 November 2014
Barthes narrative codes
Barthes said that codes were used in film to try and give the viewer a clue on what happened next in the scene
The first code is action code, this makes the viewer think what is logically the next step, it also can indicate that the scene is going to contain some sort of action in it, we used this in our film when brad opened the door, the viewer knew that he was going to enter the room
The second code is the mystery or enigma code, this is used to explain a narrative whilst still controlling how much information the audience is given, its used to grab the audiences attention by setting up a problem which is then later solved if you keep watching, we used this in our preliminary task when I said 'that's too bad' which gives off the sense that something nad was about to happen to the protagonist
The next code is the semic code, this is when the director uses a symbol to give off a feeling of what is going to happen for example if they use the anarchy symbol, it makes you think that a riot or something is going to happen
The 4th is the cultural code, this is used to show the class or wealth of the characters and helps with the mise en scene, it makes a reference from the world that the viewer can relate to or will recognise for example Aston martins in james bond show that he is wealthy
The last code is the code of opposites, this is when the narrative relies on binary opposites such as black v white, we used this in our preliminary task when the antagonist was wearing dark clothes compared to the protagonist who wears a lighter outfit which shows who is a 'goody' and who is a 'baddy'
Barthes said that codes were used in film to try and give the viewer a clue on what happened next in the scene
The first code is action code, this makes the viewer think what is logically the next step, it also can indicate that the scene is going to contain some sort of action in it, we used this in our film when brad opened the door, the viewer knew that he was going to enter the room
The second code is the mystery or enigma code, this is used to explain a narrative whilst still controlling how much information the audience is given, its used to grab the audiences attention by setting up a problem which is then later solved if you keep watching, we used this in our preliminary task when I said 'that's too bad' which gives off the sense that something nad was about to happen to the protagonist
The next code is the semic code, this is when the director uses a symbol to give off a feeling of what is going to happen for example if they use the anarchy symbol, it makes you think that a riot or something is going to happen
The 4th is the cultural code, this is used to show the class or wealth of the characters and helps with the mise en scene, it makes a reference from the world that the viewer can relate to or will recognise for example Aston martins in james bond show that he is wealthy
The last code is the code of opposites, this is when the narrative relies on binary opposites such as black v white, we used this in our preliminary task when the antagonist was wearing dark clothes compared to the protagonist who wears a lighter outfit which shows who is a 'goody' and who is a 'baddy'
Monday, 13 October 2014
Wednesday, 8 October 2014
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